What will be different this year?
Ah yes - the New Year. Whether your year end was December 31 or March 31, a new fiscal year starts with fresh ideas, plans, new energy, new ambitions, goals, excitement, and passion - what a great time. So, why will most businesses fall into the same trap they did last year?
Ask yourself this question: What am I planning to do differently this year? If the answer is I have new goals - that's great, but how do you make sure they are achieved?
One word: Accountability.
So what does that have to do with Public Relations? Everything.
You see, the key element of any PR Strategy is consistency of exposure using many different methods. It is not about doing 40 things - it is about doing five things 40 times!
So how to you take your ideas and make them come alive?
Simple. Build your own PR calendar. A PR calendar assists you in launching your initiatives in a way that can drive you to your goals in a structured and thought-out manner.
By using a PR calendar effectively you will be able to coordinate all your efforts as well as tracking any budget items for training courses, PR tools, distribution of press releases and the like.
Keep it simple. Decide on your key activities. Then look at the activities required to make it happen - writing articles, contacting journalists, preparing speaking
engagements etc. Then look at the months of the year and plug in the activities you want to achieve and in which months and then make sure you follow the plan.
Simple stuff? If it was not simple - it would not get done.
Give it a try, you will be amazed at what can be accomplished when you just write it down as a goal, schedule it and then make it happen.
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2 comments:
Having a PR calendar of activities is a start but having accountability for everything that we commit to is sustainability.
plans for the next year is crucial. to make it done is equally crucial.
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