Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Research shows that pages in the Online Media Room are among the most highly trafficked on a site.
Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories.
However, the vast majority of Web sites and most Online Media Rooms fail to deliver compelling content. Sure they may look pretty, but often the design and graphics are in the forefront, not the content that journalists require.
There are ten best practices included here and each possesses the potential to benefit you, your Web site, and your larger media relations goals and objectives.
Best Practice #1 - When launching a new media site, start with a comprehensive needs analysis
Best Practice #2 - Speak with one organizational voice to create a consistent site personality
Best Practice #3 - Don't forget images: original photos, graphs, and product diagrams sell your story
Best Practice #4 - If you serve a global market, use global content
Best Practice # 5 - Avoid jargon, acronyms and industry-speak unless you define what you mean
3 comments:
It can only be considered as a best practice if it worksand that it brings value to an organization. So is Online Media Room still a Best practice?
in my point of view, we don't just leverage 100% online media. it may not work unless the trend is in the market.
and it will not become a trend in the market if it is not embrace online media room and make full use it for marketing arm.
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