If the situation and structure of politics in this country could be compared to an accident, then we are probably looking at an emergency room scenario. And whilst in the emergency room, the only kind o medical attention needed is one from a Spin Doctor.
As the risk of rousing anger and heckling, I have to say this: People with PR skills are needed in government. Government ministers have to run the country (sometimes a scary thought…). Do you think that they should spend their time trying to cut down hospital waiting lists or spend an hour writing a press release? Time is the world’s most valuable commodity, a point sorely missed by critics of PR in government - and a point that those in corporate communications within the government are (or choose to be) in the dark about.
Then again, I think I know where have all the good PR practitioners gone – nowhere, they just don’t want to be found and be made a apart of something that will not validate them. It is sad that PR is a thankless task. I believe in this 132%. You get into PR not for the fame. But if you get really good at it, you are most certainly guaranteed a fortune.
Journalists and editors are those that see the lack of PR finesse in ministries at close range and perhaps even on a daily basis. My question is, will they be able to deal it with a good PR person who might have to safeguard the best interest of their client, therefore denying the media some tasty bits of political pudding? You can’t criticize people for a lack of PR skills and then complain when they go out to hire someone to help improve them.
The media should be free to criticize PR practitioners if they’re trying to spin figures, but they have absolutely no right to complain about people whose job revolves around providing them with information they require. It’s a bit like giving out about your taxes being spent on employing a postman to deliver your mail when it could put another bed in a hospital. If you want to receive letters then the resources need to be in place to provide that service.
It’ll be superfly if certain fickle quarters could please make their minds up. It seems to me that the real reason they keep playing this broken record is because sometimes they need to fill column inches that will sell the papers – and some, their souls and integrity.
The problem is that the media will always have the last word. And no matter how reasonable the individual PR people are, they are still a barrier to access which the media resent and have free reign to attack. It’s not fair, and the media don’t have to be.
Bring on the better Spin Doctors. Don’t get cold feet - a flatline isn’t fun.
As the risk of rousing anger and heckling, I have to say this: People with PR skills are needed in government. Government ministers have to run the country (sometimes a scary thought…). Do you think that they should spend their time trying to cut down hospital waiting lists or spend an hour writing a press release? Time is the world’s most valuable commodity, a point sorely missed by critics of PR in government - and a point that those in corporate communications within the government are (or choose to be) in the dark about.
Then again, I think I know where have all the good PR practitioners gone – nowhere, they just don’t want to be found and be made a apart of something that will not validate them. It is sad that PR is a thankless task. I believe in this 132%. You get into PR not for the fame. But if you get really good at it, you are most certainly guaranteed a fortune.
Journalists and editors are those that see the lack of PR finesse in ministries at close range and perhaps even on a daily basis. My question is, will they be able to deal it with a good PR person who might have to safeguard the best interest of their client, therefore denying the media some tasty bits of political pudding? You can’t criticize people for a lack of PR skills and then complain when they go out to hire someone to help improve them.
The media should be free to criticize PR practitioners if they’re trying to spin figures, but they have absolutely no right to complain about people whose job revolves around providing them with information they require. It’s a bit like giving out about your taxes being spent on employing a postman to deliver your mail when it could put another bed in a hospital. If you want to receive letters then the resources need to be in place to provide that service.
It’ll be superfly if certain fickle quarters could please make their minds up. It seems to me that the real reason they keep playing this broken record is because sometimes they need to fill column inches that will sell the papers – and some, their souls and integrity.
The problem is that the media will always have the last word. And no matter how reasonable the individual PR people are, they are still a barrier to access which the media resent and have free reign to attack. It’s not fair, and the media don’t have to be.
Bring on the better Spin Doctors. Don’t get cold feet - a flatline isn’t fun.
2 comments:
Spin doctors are amazing at what they do. However, becareful as you can be one that will have a taste of your own medicine when the table turns.
i thought the press is somehow the government storyteller...so the press also at the same time criticize the authority?
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