Radio PR

We recently secured our founder and group CEO Ernie Chen a 13 week radio slot on Bfm 89.9 The Business Station. Touted as perhaps the nation’s most credible radio station, it’s definitely fantastic to be on board.

This qualify as Radio PR. What is it you as? Well firstly it’s NOT radio advertising! Most people are like me in the sense that they don’t like or trust radio adverts. You won’t find too many people that tune in to a radio station because of the advertising. Most people listen to radio because they like the content – this will be a combination of music, the presenters and the news.

Have you ever heard a radio presenter talk about a brand on-air in relation to their own experience? Have you ever heard an interview with a doctor or psychologist where they mentioned a brand as a solution to a problem?

For most people Radio PR is so subtle that it falls below the radar of most people’s marketing defenses – which is exactly the reason why Radio PR is so effective. Radio PR harnesses the relationship between radio presenters and their audience to communicate specific messages to target audiences and generate credible third party endorsement. And that of course is next on our list and a blog entry for another day…