The government's Brand Promotion Grant was formed in 2003 to provide assistance to Malaysian companies to partially defray their investment cost in development and promotion of their brands. If you’ve tried to get it and didn’t succeed, this is probably why: inability to produce a clear branding strategy was a primary contributor to the low approval rate.
Malaysian companies needed to seriously consider brand development as part of their overall strategy and to make use of government assistance effectively in developing their own branding. Brand development should be an integral part of research and development activities in the intensely competitive market as consumers tended to gravitate towards brands that they could trust.
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I would definitley like to see the Government really help locals brands become global brands. As of now, I still see too much red tape.
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