OK. So we’ve all been down this road before. We are all excited about making New Year’s resolutions but then by the time it’s February, we find that we’ve probably managed to keep 1 ½ of them. This is not so great.
When this happens, it either means we’ve been too ambitious or just too damn lazy. Either way, the solution would be to keep things logical and simple. Just like the rest of the world, the PR practitioner also needs to make resolutions, and here are some of mine which I’d like to share with you:
1. I will no longer send out press releases. Instead I will send out "news" releases and do so at least once a week.
2. I will commit to take the time to personalize my pitches with several different versions of the news releases to the niche media I am sending it to.
3. I will make a habit out of not pitching to bloggers, but will converse with them instead.
4. I will develop PR campaigns that tell a story with an innovative and/or compelling angle.
5. I will utilize social networking and the blogosphere with transparency, not as just another venue for press.
6. I will commit to being an active listener to my client, to the consumer - listening leads to questions, questions lead to conversations, conversations develop relationships.
7. I will commit to not wanting to strangle the person I speak with while doing a phone pitch.
8. I will commit to setting micro-goals that are achievable on a weekly basis so that I don't sabotage my motivation to succeed.
9. I will focus on quality exposure for my client instead of quantity.
10. I will invest time to research and educate myself about PR practices so that disjointed media is no longer an obstacle to my success.
I’ll let you know in December how it went. Take care and have a blast.
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1 comment:
I like the new year's resolution and I believe it will work a whole lot better for all PR practitioners.
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