How safe is your brand – with your people?
Customer loyalty and profits depend on consistent customer experience – and the best way to do that is walk the talk consistently and continuously.
A compelling and unique message is not enough. The value of your brand must be delivered consistently by every employee in your company, -- reputations take long to build and can be destroyed in one moment.
Engaged employees create satisfied customers, and customer loyalty drives profit for stockholders – and benefits all stakeholders. An integrated brand penetrates deeper than product quality and customer service -- it involves every part of the company, including non-customer touch points. A Brand Culture saves time and bottlenecks by having a common language and clear communication between all departments – Marketing, Sales, Public Relations, and Human Resources.
How do you engage your employees? By living the brand from inside out, aligning your brand with your employees’ search for meaning, identity and purpose, -- values integrated into the service of every employee action, the product of every employee interaction, and the rationale for every business decision.
Customer loyalty and profits depend on consistent customer experience – and the best way to do that is walk the talk consistently and continuously.
A compelling and unique message is not enough. The value of your brand must be delivered consistently by every employee in your company, -- reputations take long to build and can be destroyed in one moment.
Engaged employees create satisfied customers, and customer loyalty drives profit for stockholders – and benefits all stakeholders. An integrated brand penetrates deeper than product quality and customer service -- it involves every part of the company, including non-customer touch points. A Brand Culture saves time and bottlenecks by having a common language and clear communication between all departments – Marketing, Sales, Public Relations, and Human Resources.
How do you engage your employees? By living the brand from inside out, aligning your brand with your employees’ search for meaning, identity and purpose, -- values integrated into the service of every employee action, the product of every employee interaction, and the rationale for every business decision.
10 comments:
Yup! A lot of companies think that branding is all about redesigning a new logo that looks good. What they forgot is the most important ingredient of them all. People branding.
Organization need to understand the chain of reaction to the business. It is not all about making profits again and again. It is about the experience that count.
Repeat customer returned if they have a confidence in your brand - and that is reflecting by the people and image.
People will like you if you promise something and you deliver it within the time as what you promised. People will lose faith and respect if you just simply promise, but never do.
a lot of company have repeated clients is because of the people who serves the clients well. without the people, it doesn’t matter if its a good brand.
short and sweet (SS) : employee happy, company happy.
I will read articles whenever I can to find out what other new areas or secret that can make a brand mean what they say and do what they promise. ultimately it comes back to the people in the company. A company just rebranded recently and the top management emphasis on the Branding starts from within – people. It makes a lot of sense in training people well to serve others and deliver what has promised. Let’s train one company at a time and look forward to a brand new culture in different companies. With new culture in companies, it will only able to sustain in the new economy.
to build a company credibility take a lot of effort and time e.g to do a good job and get a testimonial from clients. To build a person’s credibility also takes time because people will not trust you until you have proven what you promised and you have delivered. walking the talk is not easy as we would like to think.
you only can gain the credibility from others. So walk the talk and don’t over promise and under deliver. It will not make you and the company look good.
Yes, a brand needs to be built and realized inside out.
YNWA
When an organization and their people walk the talk. Trust will build up, hence the brand will grow instantly.
people branding in any organization is very important. No matter ho big is your brand, but of the ppl working in it do not provide good quality service or they SUCK!, it is still a NOT GOOD company.
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