Before you get carried away thinking that PR is a glamorous job – let me tell you otherwise. It’s not a job for those who want glory – but it’s a great place for those who want to be in the background while doing some pretty phenomenal publicity for their company and clients. Career development opportunities within the public relations industry are excellent but competition for jobs is relatively fierce.
Most entrants tend to be graduates, although there are some opportunities for persistent school leavers with relevant work experience. Most of the time, many people get into PR without even knowing what a typical day is like – or what are the tasks involved. So in case you are thinking about it – this is what it’s all about, and then some…
Day to day in PR:
Writing and editing - this could be shareholder reports, annual reports, press releases, film scripts, articles and features, speeches, booklets, newsletters.
Media relations - developing and maintaining a good working contact with the media.
Corporate identity - developing and maintaining an organization's identify, presenting the company's name and reputation rather than its products.
Special events - news conferences, exhibitions, facility celebrations, open days, competitions and award programmes are all used to gain the attention of specific groups.
Research and evaluation - the first activity undertaken by a public relations practitioner is usually analysis and fact gathering.
If you still want to be in PR after this, good for you. But talk to people who have been doing it for a few years before making a final decision.
Most entrants tend to be graduates, although there are some opportunities for persistent school leavers with relevant work experience. Most of the time, many people get into PR without even knowing what a typical day is like – or what are the tasks involved. So in case you are thinking about it – this is what it’s all about, and then some…
Day to day in PR:
Writing and editing - this could be shareholder reports, annual reports, press releases, film scripts, articles and features, speeches, booklets, newsletters.
Media relations - developing and maintaining a good working contact with the media.
Corporate identity - developing and maintaining an organization's identify, presenting the company's name and reputation rather than its products.
Special events - news conferences, exhibitions, facility celebrations, open days, competitions and award programmes are all used to gain the attention of specific groups.
Research and evaluation - the first activity undertaken by a public relations practitioner is usually analysis and fact gathering.
If you still want to be in PR after this, good for you. But talk to people who have been doing it for a few years before making a final decision.
9 comments:
PR is not just for people that loves to talk or socialize. There is really a lot of real work that goes into it. So to those aspiring to be in this profession, think and think again before you get youself into something that requires real effort and brains.
I have interviewed an apprentice, she wants to do PR and it is not for writing. in my opinion, a lot of students still do not know what is the real definition of PR.
Dear Lecturers, you don’t just ask students to do research. You also need to do more research in corporate industries to get more information before you lead your students forward.
Dear Students, don't just interact with your peers and lecturers. you need to interact with some of the individuals whom have been working and to hear some of their real working experience.
i always thought PR those glamourful, beautiful and able to talk talk and talk...
Thanks you Aneesa for sharing this with me.. its is indeed a demanding job. AGREED!
PR for my opinoin is a job for people who really like PR. a friend of mine used to work for Melodi for two years. she will be called anytime anywhere to cover events or shows. good news, for people who love travels, you guys will be travelling alot...until you can barely move...all the best to the PR people...
80% of PR job is writing. PR practitioner plays a vital role to produce a quality writing. PR helps a company to be known in the market. I still remember when i studied PR subject, it's really challenging. PR is the backbone of the company, especially when crisis happened. They're the one who needs to answer the issues professionally.
It is hard work but at the end of the day, you can smile at what you have done for the Company.
I am a qualified and experience PR practioneer but I have been moved to BD and I hate it.
Have to start updating my resume.
PR! glamourous it may sound but its a demanding job. you are looking after something/someone and ensure that no storm coming tarnish your area.
so you must be very very good in PR or u die trying!
I was thinking that PR, you just need to good in socialize and love to talk. I don't realize that it's also a tough task to become a good PR. Therefore, Aneesa, you did a good job and can see your effort sare rewarding by the result.
Career in PR is very challenging. Every articles produced by PR practitioner will make people know about the information. so, it's not an easy job, it's not for glamour purpose, but it's the responsibility that PR holds.
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