Think you don’t need a PR Firm because you have an advertising agency? Better rethink that if you do. Public Relations is a management function which establishes and maintains mutually beneficial relationships between an organization and those publics on whom its success or failure depends. As such, public relations encompasses a broad range of communications activities including advertising, publicity, press relations, public affairs, lobbying, issues management, investor relations and development.
Advertising on the other hand, is just one tool to be used to achieve a communications objective. Public relations strategies run the show. An advertising agency with a public relations “department” is much more likely treat public relations as an afterthought. You should not expect the same commitment to public relations strategies, professionalism and journalistic skill from an advertising agency as you would receive from a public relations firm – from the good ones anyway – and that’s the truth.
Advertising on the other hand, is just one tool to be used to achieve a communications objective. Public relations strategies run the show. An advertising agency with a public relations “department” is much more likely treat public relations as an afterthought. You should not expect the same commitment to public relations strategies, professionalism and journalistic skill from an advertising agency as you would receive from a public relations firm – from the good ones anyway – and that’s the truth.
3 comments:
Advertising creates brand awarenes and PR builds customers perception towards a brand positively. The way forward is welcoming the death of advertising.
people still mistaken of advertising agency and pr agency on what is their functions. i hope they realised that it was 2 different world.
By attending a right workshop and gain knowledge of both services, organization can leverage on advertising & pr agencies' services to ensure the success of the product/brand/service.
PR is very important as it will help to build confidence for the public to your Brand. It's more on how the communications flow between internal and external which still maintain the positive image of the Organization Brand. Thinking that you don’t need a PR, might be because you don't really know what PR is and how it functions.
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