Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.
The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
While we have seen how convenient it is seeing that we in a very advanced economy within a tech savvy environment, there are certain individuals that need to wake up and be aware of eMarketing. The ATCEN International Group sends out email broadcasts quite regularly to a database of current and potential clients. Recently, however an individual reacted very badly to what was sent.
What we’re trying to do is provide a service, there is always the choice of removing oneself from the email list. There is an urgent need for eMarketing to be recognized as a fantastic marketing tool. This is the face of new media. It’s time to step into the light and stop living in the dark.
The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
While we have seen how convenient it is seeing that we in a very advanced economy within a tech savvy environment, there are certain individuals that need to wake up and be aware of eMarketing. The ATCEN International Group sends out email broadcasts quite regularly to a database of current and potential clients. Recently, however an individual reacted very badly to what was sent.
What we’re trying to do is provide a service, there is always the choice of removing oneself from the email list. There is an urgent need for eMarketing to be recognized as a fantastic marketing tool. This is the face of new media. It’s time to step into the light and stop living in the dark.
7 comments:
e-marketing is great as it allows us to receive information consistently and to know what is happenning in the world. Individuals that do not want to receive information are ignorant individuals that just do not have much in the head to understand what is happening in the world.
I like your usage of the term "email broadcast" as it shows your intention is not to coerce someone to read your advertising but more so of a positive announcement.
Much better than some crude email marketing i receive that profess guarantees in increasing my masculinity.
welcome to the new media, where everything is at your finger tips and deliver to your 14-inch flat monitor screen or your plasma screen.
eMarketing is a powerful tool to established your products/service in the borderless world. it has no boundaries and you can explore a lot of possibilities with it. giant corporation tapping into this methods long time ago, but it become hot stuff recently.
e-marketing: the most cost effective way in branding company's product/service. It's the faster way to get people know what's the latest info from us!
what is the percentage of the Malaysian are tech savvy enough to go for everything about “e”?
Word of mouth is the most powerful tool for marketing, what have we done about it?
eMarketing has revolutionized the way we do business today. It enable us to have the direct contact with our clients. Be it the B2B, B2C or B2G relationship. But pls be reminded that it involves the whole units/departments in the organization. No unit is an island. Everyone from the top to down must embrace the concept and play their part. Remember, our client have the direct access and speed is the essent in performing this module of business.
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