It takes everyone within an organization to build brand trust. Brand trust is the level to which your customers and prospective customers or clients believe in your brand. Having said this, do you know where to begin? Do you begin with creating a brand? Or perhaps you should go with posters and brochures? How about starting with a PR campaign? Dizzying isn’t it – the classic chicken and question of which one came first.
It is the extent to which they see your brand as a trusted necessity in their professional or personal lives. Which toothpaste do you always buy? Which mechanic do you choose to service your car? Which school do you send your children to? These decisions are based on brand trust.
Employees are also part of your brand trust equation. Brand trust permeates a business. It is not just about the customer perception. Employees have to believe in your brand too. Weak links in your business and supply chain can affect the brand trust your business has with your customers and others you deal with, such as suppliers or the community.
Missed orders, lackluster service and offhand communication can drive customers away. On the other hand, if you pass or exceed the brand trust health check, then keeping customers, positive word of mouth and expanding your business are key benefits.
The power of word of mouth can make or break a business. When you think of it, word of mouth is often about brand trust... sharing good and bad experiences about a business. Customers are your best advocates for spreading the word about your point of difference…or are they?
It is the extent to which they see your brand as a trusted necessity in their professional or personal lives. Which toothpaste do you always buy? Which mechanic do you choose to service your car? Which school do you send your children to? These decisions are based on brand trust.
Employees are also part of your brand trust equation. Brand trust permeates a business. It is not just about the customer perception. Employees have to believe in your brand too. Weak links in your business and supply chain can affect the brand trust your business has with your customers and others you deal with, such as suppliers or the community.
Missed orders, lackluster service and offhand communication can drive customers away. On the other hand, if you pass or exceed the brand trust health check, then keeping customers, positive word of mouth and expanding your business are key benefits.
The power of word of mouth can make or break a business. When you think of it, word of mouth is often about brand trust... sharing good and bad experiences about a business. Customers are your best advocates for spreading the word about your point of difference…or are they?
9 comments:
Yes, everything we use and buy, we must develop a trust for that brand before we use or buy it. But trust can only be created when the brand lives up to it's standard, otherwise, the brand name will not sustain.
Before companies want the customers trust their brand, the employees of the company need to trust their brand first. If the employees do not believe their own brand, how they're going to convince customers out there to buy their brand? So, all individuals in the company play vital roles in branding their company's product/services. What the individuals in company can do?For example:
1)Wear the company t-shirt
2)Sell the company's brand with passion to the customer
3)Serve the customer in a good manner & provide solutions to problem faced.
4)Operates the business processes in an effective method & fast action.
5) Create the branded experiences to customers, so customer will forever remember the vast experience that had. Consequently the word of mouth will spread easily.
Brand trust is very important to build a long term business and also the individual relationship. Thanks for sharing this and create the awareness to us about the "Brand Trust".
totally agree....somethimes as a consumers, we need to trial and error before we can trust some brands...
All forms of communications is important to build and sustain a brand. To capture the clients mindshare, we must look into consistent & continuous methods.
Thanks Carol for your write up!
My knowledge of branding starts from you and through you. I started to appreciate how things worked while everything was still in placed.
Minor things like "e-signature must be consistent", "WKU t-shirt is a must", "Monday is Outloud day", "desktop background must be ATCEN logo" and etc etc have made a BIG difference.
agree with wasabi. it applys to personal branding as well. do what you promised you would do.
A very simple way to evaluate a company's brand name. How the people in the company answer the call? Are they sound energetic or sound like death people? Everyone in the company represented the company's brand. Sometime it's good to act as a customer to call in to your organization and listen how your people answer the call.
To evaluate a company’s brand name is not just hearing how the people answering calls. It is just one part of it. We have to look into a totality before we evaluate a company’s brand, not just based on phone calls. There are criterias to evaluate a company brand.
Post a Comment