In August, I’ll be conducting a PR, Media Management & Creative Writing workshop. The ATCEN Communication team began the pitching process to clients over a month ago and the response has been good. I don’t quite know which point to make first, so I’ll just write randomly – it usually falls into place. Firstly, good on the companies who recognize the imperative need for Public Relations at time like this. Next, a big Kudos to my colleagues who have worked really hard describing the workshop in detail, sending out emails, doing follow-ups and eventually closing the sale. I hear them everyday and their effort moves me to the core. It’s not easy doing what they do and they’re essentially pitching a product that is immensely helpful and will add value to important aspects of public relations and corporate communications.
It’s a shame that people don’t recognize this and think that it’s just another workshop. Successful companies are fully aware of the power of PR especially during a recession. Don’t kid yourself and say that it isn’t here. Wake up and smell the gasoline. It is here and it’s very real.
PR is so necessary because unlike advertising which costs an arm, leg and nowadays, a torso, Public Relations is affordable and attending PR workshops is an investment that will show you how to weather the economic downturn with affordable ideas that will still keep you in the minds of your clients, customers and the media. So if you’re thinking of cutting back on PR, don’t. – it may be your life jacket in the choppy waters of today’s chaotic economy.
6 comments:
It's true, through PR it can help company's especially on the Branding part because it can manage the flow of information between an organization and its publics.
It's because of your passion. We want to make this workshop happen. I believed this workshop can help & benefit all the delegates. They will learn from your real life experiences, but not from the books or theories about PR.
For my personal opinion, knowledge can be use continuously in our life. Why individual or company willing to spent thousand ringgits for their vacations, foods, trend & fashionable items easily today. However, they are seldom thinking of invest the same amount for their knowledge or enhance employee skilld & educate them? Hey, is time to make a change! For those company never aware about this, please wake up and get out from the "Dinosaur" world!
PR will save the day. But will companies and individuals be smart enough to realize that. Or will it be too late when they do realize the critical importance for their brand to be seen in the positive light whether in good or bad times.
The companies nowdays tend to over looking the necessity to have a good PR activities. Are they too indulge in the buy/sell/product driven company?
Have a good PR activities means generate interest about the company, products and services. Think Apple, Sony Ericsson, Nokia, Coca Cola, Pepsi, IBM, Victoria Secret. Learn how PR save their (business) day.
A big thank you to Aneesa who has came out with such a terrific workshop.The PR, Media Management and Creative writing is her brainchild!
It has been a great experience marketing this workshop which caters to a very niche market;the PR and Corporate Communication people.
I have been selling this training programme for the last 20 days and the response has been tremendous!PR and Corporate Communication has been showing lots of interest lately in enhancing themelves with the blogging and writing skills. Furthermore,it is heartening to see that companies are relishing the aspect of using PR as a more affordable and powerful tool to create awareness and publicity.
Moreover, at this period of time when companies are cutting down on costings and becoming more prudent with their expenditures.
The PR, Media Management and Creative writing will be held on August 12-14 at Novotel Hydro Majestic Kuala Lumpur. For more enquiries, call me at 03-7728 8575.Contact me NOW to book a seat for your organization!
yeah...it's true. A good PR will reflect a good thought in people's mind :)
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