Do you know what sustains an organization? How do an organization's brand and reputation affect its ability to attract, retain and motivate employees? Can organizations with well-known brands outperform their competitors, especially during turbulent times? If you consider your organization as a well-known brand or have aspirations to get there, these are some of the questions you have to ask yourself.
Before reinventing, renovating or overhauling your existing brand, you must first know it well enough to remodel it into what you want it to be. Before anything else, you first have to put people first because a brand by itself cannot sustain an organization; however with senior leadership strongly committed to people, organizations like Southwest Airlines can keep "flying high" even during hard economic times.
Look at this next quote: "We put our people first, even before our customers. This might surprise you. When employees know they are valued and taken care of, then they can take care of customers” – (Texas-based Southwest Airlines vice president of public affairs Ginger Hardage.)
Employees within their respective organizations should also be aware that even if yours is a well-known company/brand, NEVER at any one time take it for granted. You could be great today and worth nothing tomorrow. Be wary of arrogance and the thinking that you are solid enough to withstand the toughest of times. The higher you think you are, the harder you’ll hurt if an inevitable change in fortune comes around. Everyone must shoulder the responsibility and dedication to making a brand work and the only way to do that is to work hard.
Anyone who tells you that it’s easy is flat out lying. While the ideas may come easily enough, the actual execution is no walk in the park. So be conscious of your organization’s brand and your individual role within the company at all times – it’ll help prepare you for what’s ahead.
Subscribe to:
Post Comments (Atom)
6 comments:
I do believe that branding can save your organization only if you truly believe that the team behind it will drive it. Brands are promises and it will only work if promises are kept.
Maintaining your brand should not be the responsibility of your organization's communication and marketing team, but rather must be viewed as an organization-wide effort in which every department and business unit understands that it has a role to play.
Moreover, employees at all levels of the organization, regardless of job description, need to be made aware of the goal to raise the visibility and value of your brand, and the valuable and valued role they are expected to play in achieving that goal. If it helps, consider the person who answers your phone your "organization first impressions."
If the product and/or service is lousy no brand can save it. You may get away with it for a short period of time but ultimately FAILURE.
You would also need a certain degree of passion for the brand for one to go out of his or her way to make it a lifestyle! Living the brand all the way..
Y.N.W.A.
Yes, of course branding will save your organization...provided if the people in your organization believe it and live with it! Else, it will just be another exercise needs to be done which instructed by boss.
A good brand is not all about image nowsaday, but also the people. I believe, if the employee are proud to be the team. They will take care of their customer as well. Many companies out there are not walk their talk. Yes, they are well-known company/brand. However they never think about their people and services. This is why the organization can not sustain.
Post a Comment