The Great Orange Charity – Bringing Out True Colours

Every year end, our company does something for the community. This year, we decided to take things one step further by embarking on a six month corporate responsibility project which we call the Great Orange Charity Drive – orange because it’s our corporate colour and great because many great minds will come together to make life a little better for the community.

There are some quarters who will remark saying that we are doing this for publicity purposes – but they fail to see is that the publicity we are looking at is for many other corporations to take note that there is great deal that can be done and together we can make many positive differences.

The Great Orange Charity Drive will kick start in August 2008 with a children’s charity home painting project. For this, we are very proud to be partners with Nippon Paint (M) Sdn Bhd who have been so incredibly supportive of this endeavor. It’s really gratifying and moving in the sense of how quickly Nippon has responded to our proposal and is sparing no expense in making this project work. And when they found out that it’s for children’s homes, Nippon Paint (M) Sdn Bhd immediately offered to use their odorless paint for safety purposes. That’s known as going the extra mile – initiative in other words.

They have even expressed their want to come with us on a recce of the children’s homes to see if it’s just a basic paint job or if the home needs extra protective coating. Inspiring to say the least.

Corporate Social Responsibility doesn’t take much – except the conviction that you can make a difference. If you are a corporation reading this, the next time you get an invitation to participate in a CSR project, please read the proposal and think about the time and effort that has gone into writing it and the dedication that goes into making sure it happens.