What’s the most memorable ad you’ve seen to date? Got one? Now what made you choose it? Hold on to your answer and read on.
With advertising brands, a company is burning their logo or name into your mind. They are constantly trying to get their image in your brain. That way, when you need something, you are more likely to think of them first. If someone has done a good job advertising brands, they have imprinted an image in your mind that remains. If the company makes laundry detergent, they are trying to make sure that the next time you go into a store you will think of their brand first and that is what you are going to buy. If the company makes fast food, they want to be the sign you are looking for along the highway when you are hungry, or the place you drive though late at night when you get the munchies.
Sometimes, advertising brands is easy, and other times it is hard. You may think of brands like McDonalds or FAB first when you think of some of the most successful brands. Others like Pepsi or Coke also come to mind. These companies have been around for a long time, so there is a long term connection with that brand. This is a power they have behind them that can overcome any other type of advertising brands that others may try to do. Those others may succeed, but these companies know what they are doing and how to do it for longevity.
So think about branding. It looks good – some say it’s easy even. Try branding yourself for a start and perhaps we’ll see you on a billboard someday.
3 comments:
Agree. Branding ourselves is also showing confidence in ourselves.
I agree but it usually takes a period of time to actually brand yourself. However, it could be achieved if extra efforts are put in. It's a very good article anyway.Thanks for the info.
If one oragnization want to make their brand well know in the market, it will take quite a long time. For example, when i was child, I followed my mum go to market and bought a consumer product. There was a promoter promoting the new brand to my mum, but my mum will said that the old brand or the traditional brand was better than the new brand. Because the traditional brand already in the market quite a long time, it might be already 10 years, 20 years or more...At the same time, the traditional brand must be did something to the consumer. Some emotion attached behaviour. Of course, the quality of the product must be there. In Chinese, we will call this traditional brand as "Lou Zhi Hou"...
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